{"id":342,"date":"2015-05-20T00:03:39","date_gmt":"2015-05-20T00:03:39","guid":{"rendered":"https:\/\/boxturtledesign.com\/?page_id=342"},"modified":"2015-05-20T03:58:03","modified_gmt":"2015-05-20T03:58:03","slug":"reinsurance","status":"publish","type":"page","link":"https:\/\/boxturtledesign.com\/?page_id=342","title":{"rendered":"Ads for Sedgwick Reinsurance"},"content":{"rendered":"<p>Reinsurance is insurance that is purchased by an insurance company from one or more other insurance companies (the &#8220;reinsurer&#8221;) as a means of risk management.<\/p>\n<p>For Sedgwick Re I created a series of trade ads promoting their workers\u2019 compensation, medical malpractice, and other product lines. Insurance trade publications are full of conceptually similar boring ads touting the mega-global nature of the companies. Humor was a non-traditional approach that received lots of favorable attention.<\/p>\n<p>In the \u2018Balance\u2019 ads, I used striking visual metaphor to promote Sedgwick Re\u2019s strengths. The ads stood out and received a great deal of favorable attention. I&#8217;m able to communicate complex ideas in ways that are easy to understand, compelling, and on target.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reinsurance is insurance that is purchased by an insurance company from one or more other insurance companies (the &#8220;reinsurer&#8221;) as a means of risk management. For Sedgwick Re I created a series of trade ads promoting their workers\u2019 compensation, medical malpractice, and other product lines. Insurance trade publications are full of conceptually similar boring ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-342","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/boxturtledesign.com\/index.php?rest_route=\/wp\/v2\/pages\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxturtledesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/boxturtledesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/boxturtledesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxturtledesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=342"}],"version-history":[{"count":0,"href":"https:\/\/boxturtledesign.com\/index.php?rest_route=\/wp\/v2\/pages\/342\/revisions"}],"wp:attachment":[{"href":"https:\/\/boxturtledesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}